Interactive U.S. Beach Tourism Report

Find Your Perfect Beach

Select your travel style to discover the ideal coastal getaway.

Market Insights

A look at the economic and seasonal trends shaping U.S. beach tourism.

Visitor Spending by State (2023)

This chart illustrates the massive economic contribution of tourism to key coastal states, with California and Florida leading the pack. Data sourced from the report.

Generational Travel Budgets (2025)

Baby Boomers are planning to significantly outspend other generations on travel, indicating a strong market for premium and luxury experiences.

Seasonal Price Guide

The best time to visit often depends on your priorities: weather, crowds, or cost. Shoulder seasons (Spring & Fall) typically offer the best balance. Use this guide to plan your trip.

Season	Weather	Crowds	Cost	Best For
Spring (Mar-May)	Mild to Warm	Low to Medium	$$	Value & Comfort
Summer (Jun-Aug)	Hot & Humid	High	$$$	Peak Experience
Fall (Sep-Nov)	Warm to Mild	Low to Medium	$$	Value & Festivals
Winter (Dec-Feb)	Cool (Varies Greatly)	Low	$	Tranquility & Deals (or Sun in FL/HI)

Strategic Recommendations

Key takeaways from the report for travelers and industry stakeholders.

For the Traveler: Find Your Match

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Budget-Conscious Family: Look to Gulf Shores, AL, and Myrtle Beach, SC. They offer calm waters, endless entertainment, and affordable vacation rentals. Travel in Spring/Fall for the best deals.
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Luxury Honeymoon Couple: Hawaii (Maui, Kauai) is the premier choice for unparalleled romance. For a mainland alternative, consider the artistic charm of Laguna Beach, CA, or the classic elegance of Nantucket, MA.
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Adventure-Seeker: The Outer Banks, NC, offers a playground for water sports like surfing and kiteboarding, plus unique land adventures. The California coast also provides world-class waves and hiking.
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Accessibility-Focused Traveler: North Myrtle Beach, SC, Siesta Key, FL, and Poipu Beach, HI, have made significant investments in accessibility, with features like beach mats and free wheelchair rentals.

For the Industry: Market Opportunities

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Embrace the Drive-To Market: With a strong preference for domestic travel, "drive-to" destinations on the East and Gulf Coasts should continue to invest in regional marketing and infrastructure.
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Compete with "Affordable Luxury": Vacation rentals have changed family travel. Hotels must differentiate by enhancing their curated, all-in-one experiences (kids' clubs, unique dining) rather than competing on price alone.
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Market a Specific "Vibe": The romance market is segmented. Destinations should define and market their unique character—be it historic, adventurous, or tranquil—to attract couples seeking a specific type of getaway beyond the typical tropical paradise.

The American Shoreline